Box1824

Institutional Supervisor | 2021 - 2024

I worked as an Institutional Supervisor at Box1824, translating research insights into institutional strategies. I led strategic planning and managed initiatives to ensure alignment with Box1824’s values and objectives. Additionally, I coordinated content production across multiple channels, ensuring consistency and coherence in institutional messaging.

I fostered strategic partnerships to strengthen brand presence and expand its market impact. I also monitored and analyzed communication metrics to optimize the effectiveness of our strategies.

Collaborating closely with internal teams, I worked to uphold the brand’s integrity and reputation, staying ahead of industry trends and implementing best practices in institutional communication.

I also led communication strategies for major institutional studies, including:

• #CoisaDePreto: A study on the real journey of Afro-Brazilian entrepreneurs, in partnership with Google.

• [Efeito Cotas]: The multiplier effect of inclusion, in collaboration with Empodera.

Challenge

Establish the institutional area from scratch, build an online presence, and strengthen the company’s reputation in the market while ensuring that sociocultural studies received the visibility and recognition they deserved.

Solution

I developed a comprehensive institutional strategy, laying a solid foundation for Box1824’s online presence and reputation management. This involved not only building the company’s digital footprint but also forming key partnerships and effectively communicating our mission. I crafted tailored content strategies to amplify the visibility of our sociocultural studies, ensuring they reached both public and corporate audiences. By focusing on impactful storytelling and aligning the brand’s message with contemporary issues, we successfully elevated Box1824’s presence and built a reputation that resonated with diverse stakeholders.